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DocsChartsBowtieLast updated Nov 2, 2026

Bowtie

Win the customer, then grow the revenue. Sample data: 48K visits to 420 won deals, then $61K onboard to $124K expand.

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Customer bowtieSeptember cohort: visits 48K, trials 6.2K, sql 1.9K, won 420, onboard $61K, adopt $88K, expand $124K.VISITS48KTRIALS6.2KSQL1.9KWON420ONBOARD$61KADOPT$88KEXPAND$124KACQUIREWINGROW
Customer bowtie
StageSideValue
VISITSAcquire48K
TRIALSAcquire6.2K
SQLAcquire1.9K
WONWin420
ONBOARDGrow$61K
ADOPTGrow$88K
EXPANDGrow$124K
Customer bowtieSeptember cohort: visits 48K, trials 6.2K, sql 1.9K, won 420, onboard $61K, adopt $88K, expand $124K.VISITS48KTRIALS6.2KSQL1.9KWON420ONBOARD$61KADOPT$88KEXPAND$124KACQUIREWINGROW
Customer bowtie
StageSideValue
VISITSAcquire48K
TRIALSAcquire6.2K
SQLAcquire1.9K
WONWin420
ONBOARDGrow$61K
ADOPTGrow$88K
EXPANDGrow$124K

Installation

  1. 1

    Set up the registry once

    This chart is free in Hearth and MIT licensed: no token. Add @chartory to components.json once (the URL alone, no headers), or skip this when another chart is already installed.

    Installation guide
  2. 2

    Add the chart

    One command adds the Bowtie component to your project.

    npx shadcn add @chartory/bowtie
  3. 3

    Use it

    Pass your rows. The props are the Figma properties.

    usage.tsx
    import { Bowtie }  from "@/components/chartory/bowtie"<Bowtie  data={revenueBowtie}  size="m"  legend/>

Props

<Bowtie>

Every prop but data is a Figma property with the same name and values.

PropTypeDefault
data: The chart's data. The tables below list every field.BowtieDataRequired
size: The size class. Each one is laid out again from the data."xs" | "s" | "m" | "l""m"
legend: Shows the legend row under the plot.booleantrue
color: The data colour of the primary marks (data/primary)."cat-1" | "cat-2" | "cat-3" | "cat-4""cat-1"

BowtieData

The data prop: one object for the whole chart.

PropTypeDefault
fmt: Formats a value for its label.(v: number) => stringRequired
left: The nodes in the left column.BowtieSeg[]Required
knot: The knot.BowtieSegRequired
right: The nodes in the right column.BowtieSeg[]Required

BowtieSeg

One object per entry in left and right.

PropTypeDefault
label: The name shown on the chart.stringRequired
v: The value.numberRequired
text?: The label as shown.string—

The data as a JSON Schema: schemas/bowtie.json

Bowtie chart: a React and Figma chart in four sizes

What does a bowtie chart show?

A bowtie chart joins a funnel that narrows to won deals with a fan that widens as revenue grows after the sale. The knot is the moment of winning. Use it for SaaS revenue models that count onboarding, adoption and expansion.

Chartory ships it as a Figma component and a React component with the same name. The code installs from the shadcn registry with one command and lands in your project as a file you own.

What is the Bowtie component?

It is one <Bowtie> component. Its props are the Figma properties with the same names and values, and the props table above lists them. The data is counts before the win, revenue after.

Sizes XS, S, M and L re-lay the chart out from the data instead of scaling it, so labels stay readable at every size.

When should I use it?

  • Does revenue grow after the sale? Yes means the bowtie fits.
  • Is it one cohort? Yes means the bowtie fits.
  • Are both sides needed? Yes means the bowtie fits.

When does another type fit better?

  • Only the steps to a sale. Use Funnel instead.
  • Many cohorts over months. Use Cohort instead.
  • Value in each stage. Use Deal pipeline instead.

Bowtie questions

Installing, data, Figma and plans.

  • Yes. It installs through the shadcn registry with the shadcn CLI, and the file lands in your project.

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