Funnel chart
How many make it to each step.
Definition · Updated Nov 2, 2026
A funnel chart shows a count at each step of a process and the share that moves on to the next, so the leakiest step stands out. Use it for sign-up flows, checkout and sales stages.
Pay once. Every update included.
Live preview
Sample data: 48.2K site visits to 0.4K annual plans, 26% of visits sign up
- Data shape
- A label and a share per step, and the stage widths
- Good for
- Sign-ups, checkout, sales stages
- Avoid when
- People can skip or repeat steps
- Sizes
- XS, S, M and L, re-laid out from the data
Anatomy
Inspect it like the Figma file.
The same layers, names and tokens as the component. Select one to read its size, fill and style.
Layers
032 / Funnel
- Layer
- stage · signups
- Type
- Vector
- Size
- 336 × 54
- Fill
- data/cat-8
- Group
- Marks · 5
Layers
032 / Funnel
- Layer
- stage · activated
- Type
- Vector
- Size
- 272 × 38
- Fill
- data/cat-4
- Group
- Marks · 5
Layers
032 / Funnel
- Layer
- stage · paid
- Type
- Vector
- Size
- 151 × 32
- Fill
- data/cat-10
- Group
- Marks · 5
Sizes
Re-laid out, never scaled.
The same data at XS, S, M and L. Every size is redrawn from the data, so text and line weights never shrink.
M against S
Width360 px480 px
Plot328 px440 px
Labels1314
Marks55
Height212 px246 px
Same tokens at every size: text styles, 1 px lines and mark radius stay put.
When to use
Where people drop off.
Three signs it fits, and three signs another type fits better.
Is time between steps not the point?
Days to each milestone.
Yes: Keep the funnel
Code and Figma
One name in Figma and in code.
Every Figma property is a prop with the same name and values. One command installs it.
Figma
chart/032-funnel
npx shadcn add @chartory/funnelimport { Funnel } from "@/components/chartory/funnel"import { visitToPaid } from "./visit-to-paid"export function VisitToPaid() { return ( <Funnel data={visitToPaid} size="m" legend={false} /> )}Hearth widget
Funnel as a widget.
The chart in a Hearth card with a hero number and two blocks. One token set, light and dark.
EmberPreset
ChartoryDefault preset
Pick the blocks, the size and the preset for your own widget.
Read the Hearth widget docsFAQ
Funnel questions.
What people ask before they put a funnel in a dashboard.
Something else?
hello@usechartory.comThe share of the step before that made it (activated 5.1K is 41% of the 12.4K sign-ups), so each step reads on its own.
Five, as in the sample, from visits to annual.
One data object in the sample’s shape: a label and a share per step, and the stage widths. The docs page lists every field and links its JSON Schema; the sample data comes with the component, so you can start from it and swap in your own.
Series take the preset’s data colours in order, and states such as up, down or warning take its status colours. Change the preset in Figma or in code to recolour every chart at once.
XS, S, M and L, in light and dark. Each size is laid out again from the data, so text and lines keep their size.
Yes. It plays in when it scrolls into view, and when the data changes every mark moves from its old place to its new one. With reduced motion on, it does not move.
Yes. The React component is free in the public registry in Hearth, no token needed; Signal comes with Code and Complete. The Figma component comes with Figma and Complete.
Ask for it by name. The MCP server tells the agent what data it needs and runs the same command: npx shadcn add @chartory/funnel. You review the diff.
Related types
Other ways to show flow between steps.
The same question, a different shape of answer. Every type ships in Figma and in code.
Same family
Flow between steps
Where volume goes: funnels, bridges and cycles.