Bowtie chart
Win the customer, then grow the revenue.
Definition · Updated Nov 2, 2026
A bowtie chart joins a funnel that narrows to won deals with a fan that widens as revenue grows after the sale. The knot is the moment of winning. Use it for SaaS revenue models that count onboarding, adoption and expansion.
Pay once. Every update included.
Live preview
Sample data: 48K visits to 420 won deals, then $61K onboard to $124K expand
- Data shape
- Counts before the win, revenue after
- Good for
- SaaS revenue, customer lifecycle
- Avoid when
- Nothing happens after the sale
- Sizes
- XS, S, M and L, re-laid out from the data
Anatomy
Inspect it like the Figma file.
The same layers, names and tokens as the component. Select one to read its size, fill and style.
Layers
087 / Bowtie
- Layer
- stage · won
- Type
- Vector
- Size
- 106 × 33
- Fill
- text/strong
- Group
- Marks · 7
Layers
087 / Bowtie
- Layer
- stage · won
- Type
- Vector
- Size
- 60 × 33
- Fill
- text/strong
- Group
- Marks · 7
Layers
087 / Bowtie
- Layer
- stage · won
- Type
- Vector
- Size
- 37 × 27
- Fill
- text/strong
- Group
- Marks · 7
Sizes
Re-laid out, never scaled.
The same data at XS, S, M and L. Every size is redrawn from the data, so text and line weights never shrink.
M against S
Width360 px480 px
Plot328 px440 px
Labels1414
Marks77
Height212 px246 px
Same tokens at every size: text styles, 1 px lines and mark radius stay put.
When to use
Before and after the sale.
Three signs it fits, and three signs another type fits better.
Code and Figma
One name in Figma and in code.
Every Figma property is a prop with the same name and values. One command installs it.
Figma
chart/087-bowtie-revenue
npx shadcn add @chartory/bowtieimport { Bowtie } from "@/components/chartory/bowtie"import { revenueBowtie } from "./revenue-bowtie"export function RevenueBowtie() { return ( <Bowtie data={revenueBowtie} size="m" legend={true} /> )}Hearth widget
Bowtie as a widget.
The chart in a Hearth card with a hero number and two blocks. One token set, light and dark.
EmberPreset
ChartoryDefault preset
Pick the blocks, the size and the preset for your own widget.
Read the Hearth widget docsFAQ
Bowtie questions.
What people ask before they put a bowtie in a dashboard.
Something else?
hello@usechartory.comThe left side counts people (visits, trials, SQL, won) and the right side counts revenue (onboard, adopt, expand). The knot is where one turns into the other.
Acquire, win and grow, named in the legend.
One data object in the sample’s shape: counts before the win, revenue after. The docs page lists every field and links its JSON Schema; the sample data comes with the component, so you can start from it and swap in your own.
Series take the preset’s data colours in order, and states such as up, down or warning take its status colours. Change the preset in Figma or in code to recolour every chart at once.
XS, S, M and L, in light and dark. Each size is laid out again from the data, so text and lines keep their size.
Yes. It plays in when it scrolls into view, and when the data changes every mark moves from its old place to its new one. With reduced motion on, it does not move.
Yes. The React component is free in the public registry in Hearth, no token needed; Signal comes with Code and Complete. The Figma component comes with Figma and Complete.
Ask for it by name. The MCP server tells the agent what data it needs and runs the same command: npx shadcn add @chartory/bowtie. You review the diff.
Related types
Other ways to show flow between steps.
The same question, a different shape of answer. Every type ships in Figma and in code.
Same family
Flow between steps
Where volume goes: funnels, bridges and cycles.