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Charts / Glossary

Flow

A chart word, with the charts that use it.

Definition

A flow is volume moving from one stage or place to another. Flow charts draw it as bands or ribbons as wide as the amount.

Updated Nov 2, 2026

Sessions to outcome10,000 sessions this week from 4 sources; 2,100 ended in a purchase (21%), Search brought the most at 4,200.Search4,200Social2,600Email1,900Direct1,300Purchased2,100Abandoned cart2,600Browsed3,100Bounced2,200
Sessions to outcome
SourcePurchasedAbandoned cartBrowsedBounced
Search1,1001,2001,200700
Social300600900800
Email500500600300
Direct200300400400
Sessions to outcome10,000 sessions this week from 4 sources; 2,100 ended in a purchase (21%), Search brought the most at 4,200.Search4,200Social2,600Email1,900Direct1,300Purchased2,100Abandoned cart2,600Browsed3,100Bounced2,200
Sessions to outcome
SourcePurchasedAbandoned cartBrowsedBounced
Search1,1001,2001,200700
Social300600900800
Email500500600300
Direct200300400400
  1. 01SourcesWhere the volume starts, on the left.
  2. 02The bandsEach band is as wide as the volume it carries.

Where you see it

  • Sessions to outcome10,000 sessions this week from 4 sources; 2,100 ended in a purchase (21%), Search brought the most at 4,200.Search4,200Social2,600Email1,900Direct1,300Purchased2,100Abandoned cart2,600Browsed3,100Bounced2,200
    Sessions to outcome
    SourcePurchasedAbandoned cartBrowsedBounced
    Search1,1001,2001,200700
    Social300600900800
    Email500500600300
    Direct200300400400
    Sessions to outcome10,000 sessions this week from 4 sources; 2,100 ended in a purchase (21%), Search brought the most at 4,200.Search4,200Social2,600Email1,900Direct1,300Purchased2,100Abandoned cart2,600Browsed3,100Bounced2,200
    Sessions to outcome
    SourcePurchasedAbandoned cartBrowsedBounced
    Search1,1001,2001,200700
    Social300600900800
    Email500500600300
    Direct200300400400

    031 · SankeyFlow between steps · E-commerce data

  • Bridge flows between chains$1240M bridged between 5 chains this week; Base has the largest net inflow (+$319M), Polygon the largest net outflow (−$146M).Ethereum−$72MArbitrum+$18MBase+$319MSolana−$119MPolygon−$146M
    Bridge flows between chains
    FromToVolume
    EthereumArbitrum$210M
    EthereumBase$190M
    ArbitrumEthereum$160M
    BaseEthereum$120M
    EthereumSolana$95M
    SolanaEthereum$70M
    ArbitrumBase$105M
    PolygonEthereum$73M
    SolanaBase$144M
    PolygonArbitrum$73M
    Bridge flows between chains$1240M bridged between 5 chains this week; Base has the largest net inflow (+$319M), Polygon the largest net outflow (−$146M).Ethereum−$72MArbitrum+$18MBase+$319MSolana−$119MPolygon−$146M
    Bridge flows between chains
    FromToVolume
    EthereumArbitrum$210M
    EthereumBase$190M
    ArbitrumEthereum$160M
    BaseEthereum$120M
    EthereumSolana$95M
    SolanaEthereum$70M
    ArbitrumBase$105M
    PolygonEthereum$73M
    SolanaBase$144M
    PolygonArbitrum$73M

    048 · ChordFlow between steps · Crypto data

  • Trial funnelSeptember trial funnel: 48.2K site visits, 12.4K signups, 5.1K activated, 1.2K paid and 0.4K on an annual plan.Site visits48.2KSignups12.4KActivated5.1K41%Paid1.2K24%Annual0.4K33%
    Trial funnel
    StageCountStep conversion
    Site visits48.2K
    Signups12.4K26%
    Activated5.1K41%
    Paid1.2K24%
    Annual0.4K33%
    Trial funnelSeptember trial funnel: 48.2K site visits, 12.4K signups, 5.1K activated, 1.2K paid and 0.4K on an annual plan.Site visits48.2KSignups12.4KActivated5.1K41%Paid1.2K24%Annual0.4K33%
    Trial funnel
    StageCountStep conversion
    Site visits48.2K
    Signups12.4K26%
    Activated5.1K41%
    Paid1.2K24%
    Annual0.4K33%

    032 · FunnelFlow between steps · SaaS data

Common mistakes

Many thin bands

Group small sources into Other so the main flows stay readable.

A flow with one path

One source and one target is just a bar.

Questions

Sankey or funnel?

A funnel for one path that narrows; a sankey when volume splits and merges.

Do both sides add up?

In a sankey, yes: everything that leaves a source lands in an outcome.

In the kit

Sankey, chord, funnel and the other types.

In Figma and React, in four sizes, light and dark. Pay once, every update.

See plans

Every chart word, A to Z.

Open the glossary