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Charts / SaaS metrics

SaaS MRR chart

Show the MRR trend and its cause together.

Short answer

Show new MRR as monthly bars with a line for churn: the bars give the growth, the line shows what leaks out. To see what moved MRR in one month, add a waterfall of new, expansion, contraction and churn.

Updated Nov 2, 2026 · SaaS sample data

New MRR and churn: new mrr · year to date $372K USDNew MRR from $28K in Jan to $47K in Oct; monthly churn from 2.4% to 1.5%.New MRR and churnJan–Oct 2026NEW MRR · YEAR TO DATE$372KUSD1.8%AVERAGE MONTHLY CHURN60K40K20K03%2%1%0JANAPRJULOCTNEW MRRCHURN RATESYNCED 4 MIN AGOOpen report
New MRR and churn, 2026
MonthNew MRRChurn rate
Jan$28K2.4%
Feb$31K2.2%
Mar$30K2.3%
Apr$35K2%
May$38K1.9%
Jun$36K1.8%
Jul$41K1.7%
Aug$44K1.6%
Sep$42K1.7%
Oct$47K1.5%
  1. 01The total in the heroNew MRR so far this year, with the average monthly churn beside it.
  2. 02A line for churnThe monthly churn rate on its own axis, so the two never fight.
  3. 03Bars for new MRREach month of new MRR in USD, on the left axis.

The data it needs

ColumnTypeExampleNote
monthMonth2026-10One row per month, oldest first.
new_mrrNumber, USD47000Recurring revenue from customers who started paying that month.
churn_rateNumber, %1.5MRR lost that month ÷ MRR at the start of the month.

What moved MRR in October

What moved MRR in OctoberOctober MRR movements: new $47K, expansion $18K, contraction −$6K, churn −$9K; net new MRR $50K.80K60K40K20K0+$47KNEW+$18KEXPANSION−$6KCONTRACTION−$9KCHURNNET
What moved MRR in October
MovementMRR
New$47K
Expansion$18K
Contraction−$6K
Churn−$9K
Net$50K

042 · Waterfall

October added $47K of new MRR and $18K of expansion. Contraction took $6K and churn $9K, 1.5% of the $612K MRR the month opened with. Net new MRR: $50K.

The bars show the growth; the waterfall shows the cause. Put it under the widget for the month in focus.

Next to it on a SaaS dashboard

  • MRR by planMonthly recurring revenue of $184K by plan: Enterprise $82K (45%), Business $54K (29%), Team $31K (17%), Starter $17K (9%).Enterprise$82KBusiness$54KTeam$31KStarter$17K
    MRR by plan
    PlanMRRShare
    Enterprise$82K45%
    Business$54K29%
    Team$31K17%
    Starter$17K9%
    MRR by planMonthly recurring revenue of $184K by plan: Enterprise $82K (45%), Business $54K (29%), Team $31K (17%), Starter $17K (9%).Enterprise$82KBusiness$54KTeam$31KStarter$17K
    MRR by plan
    PlanMRRShare
    Enterprise$82K45%
    Business$54K29%
    Team$31K17%
    Starter$17K9%

    017 · DonutPart of a whole · SaaS data

  • Revenue retention by cohortNet revenue retention by monthly cohort, April to September: month 2 retention runs from 86% (April) to 91% (July); the April cohort keeps 80% at month 5.M0M1M2M3M4M5APR · 412100%91%86%83%81%80%MAY · 388100%93%88%85%84%JUN · 455100%92%87%86%JUL · 471100%95%91%AUG · 502100%94%SEP · 536100%LOWERHIGHER
    Revenue retention by cohort
    CohortAccountsM0M1M2M3M4M5
    Apr412100%91%86%83%81%80%
    May388100%93%88%85%84%
    Jun455100%92%87%86%
    Jul471100%95%91%
    Aug502100%94%
    Sep536100%
    Revenue retention by cohortNet revenue retention by monthly cohort, April to September: month 2 retention runs from 86% (April) to 91% (July); the April cohort keeps 80% at month 5.M0M1M2M3M4M5APR · 412100%91%86%83%81%80%MAY · 388100%93%88%85%84%JUN · 455100%92%87%86%JUL · 471100%95%91%AUG · 502100%94%SEP · 536100%LOWERHIGHER
    Revenue retention by cohort
    CohortAccountsM0M1M2M3M4M5
    Apr412100%91%86%83%81%80%
    May388100%93%88%85%84%
    Jun455100%92%87%86%
    Jul471100%95%91%
    Aug502100%94%
    Sep536100%

    026 · CohortChange over time · SaaS data

  • Trial funnelSeptember trial funnel: 48.2K site visits, 12.4K signups, 5.1K activated, 1.2K paid and 0.4K on an annual plan.Site visits48.2KSignups12.4KActivated5.1K41%Paid1.2K24%Annual0.4K33%
    Trial funnel
    StageCountStep conversion
    Site visits48.2K
    Signups12.4K26%
    Activated5.1K41%
    Paid1.2K24%
    Annual0.4K33%
    Trial funnelSeptember trial funnel: 48.2K site visits, 12.4K signups, 5.1K activated, 1.2K paid and 0.4K on an annual plan.Site visits48.2KSignups12.4KActivated5.1K41%Paid1.2K24%Annual0.4K33%
    Trial funnel
    StageCountStep conversion
    Site visits48.2K
    Signups12.4K26%
    Activated5.1K41%
    Paid1.2K24%
    Annual0.4K33%

    032 · FunnelFlow between steps · SaaS data

Common mistakes

One axis for both

Dollars and percent on one axis flatten the churn line. Give the rate its own axis.

Total MRR as the bars

Total MRR hides what moved it. Show new MRR, or the waterfall of movements.

Churn as a customer count

A count treats a $50 plan like a $5,000 one. Use the revenue churn rate.

Get the charts on this page

Bar and line combo, waterfall and the other 130 types.

In Figma and React, in four sizes, light and dark. Pay once, every update.

046 · Bar and line combo type page042 · Waterfall type page

See plans

Questions

What counts as new MRR?

Recurring revenue from customers who started paying that month. Upgrades from existing customers are expansion, not new MRR.

Should churn be a rate or an amount?

A rate, on its own axis: it stays comparable as MRR grows. Show the amount in the waterfall.

Can I draw it from my own data?

Yes. The chart is drawn from your rows (month, new MRR, churn rate) and lays out again for its size; nothing is scaled.

Does the bar and line combo come in every size?

Yes: XS, S, M and L, each laid out again for its size, in light and dark.

Charting another metric? Start from what the chart has to show.

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